Running
Meet Keobs Keobs The Feed's Director of Ecommerce, focused on creating a better shopping experience for endurance athletes. His work spans product pages, merchandising, SEO, conversion optimization, and new site features that help athletes find the right fuel for training and racing. A cyclist and endurance sports enthusiast, Keobs enjoys testing new ideas, analyzing customer behavior, and turning data into practical improvements — whether that's building fueling packs, optimizing product pages, or launching new site experiences. The goal stays the same: help athletes discover products they'll love and make shopping at The Feed seamless. Outside of work, you'll find him riding Colorado roads, exploring new trails, or keeping up with ecommerce, AI, and endurance nutrition. Favorite Fuel Maurten Gel 100 LMNT Citrus Salt The Feed Race Day Bottle Current Goal Helping build the best online destination for endurance nutrition — making it easy for every athlete, from first-timers to pros, to fuel with confidence. Fun Fact Insert fun fact here...