The most common question athletes ask is: "What should I take?"
After working with over a million athletes at The Feed, the answer is clear—picking the actual things you should take is not the hard part. The science is established. The ingredients are proven.
The hard part is consistency.
Keeping athletes on a routine they can actually stick with. Because here's the truth: if you aren't taking it, it can't possibly help you.
Athletes build the perfect supplement stack—then abandon it within months. Too many bottles. Too many pills. Too many decisions every single day. The routine breaks down, and all those benefits disappear.
So The Feed took a step back and asked a different question: What are the sunrise-to-sunset needs that everyone should be taking most days? And how do we make it so simple that consistency becomes effortless?
The answer is a new brand and philosophy called Formulas.
Formulas has three key components—and each one supports the others.
That's the complete sunrise-to-sunset system. Now let's break down each one.
The essential daily supplement stack you should be taking, without overwhelming you with pills. Just what you need. Just what's backed by real science.
This is the foundation that Dr. Kevin Sprouse—who works with the world's best athletes from the Tour de France to the PGA Tour—recommends as the starting point for nearly every athlete he advises.
Choose between Essentials (the core nutrients everyone needs) or Pro (which adds SwissRX Nitric Oxide Pro for cardiovascular and performance support), our most popular performance supplement.
Then add optional Upgrades to target specific goals: VO2 Max, Recovery, Longevity, or Probiotics.
No more cluttered medicine cabinets. No more counting out pills. Just one pouch with everything you need.
What even more? You can always customize your daily with over 60 additional supplements, build your Formulas, then see customize at the bottom of the page.
The fundamental powders you should be taking at least 5 days per week—but blended together into a pre-measured daily sachet. Just add it to your protein shake (or take on its own) and you're done.
No measuring. No scooping. No extra pills.
Foundation combines five clinically-proven compounds:
These aren't generic bulk powders or new experimental ingredients. These are the exact patented ingredients from The Feed's most popular products—same forms, same clinical doses—just combined and simplified. 35% less than buying separately.
The subtle Swiss Chocolate flavor works with any shake or tastes great on its own with milk.
Sleep is the ultimate performance enhancer. As Dr. Peter Attia puts it: sleep is "the foundation on which the other three pillars of healthspan—exercise, nutrition, and emotional health—rest."
Dream Shot is a ready-to-drink before-bedtime shot based on the 6 most clinically proven ingredients to help sleep.
Sleep is hard. And solving it for everyone is even harder. So Formulas focused on three specific problems:
The result is Dream Shot—a 2oz tart cherry shot taken 30 minutes before bed, 3 nights per week. No pills. No melatonin. Not habit-forming.
It's been The Feed's breakout product of 2025. Most athletes see up to 20% higher sleep scores on their wearables.
Formulas wasn't built by finding cheaper alternatives. Every ingredient is sourced from the same branded, patented sources The Feed was already selling—at the exact same dosages.
These are the exact patented ingredients from The Feed's most popular products—just combined and simplified.
Add it up: Daily Essentials + Foundation + Dream Shot delivers 17 clinically-proven ingredients—covering vitamins, minerals, performance, recovery, gut health, joint support, cardiovascular function, and sleep optimization.
No hunting through bottles. No measuring scoops. No counting pills. No decision fatigue.
If it's easy and effortless, you will stay consistent. And if you stay consistent, you'll finally get the benefits you've been paying for all along.
While Formulas was designed for athletes, this is one of those rare systems that EVERYONE interested in optimizing their health should consider. It's amazing for athletes, but just as important for everyone else.
If you care about energy, recovery, joint health, gut function, sleep, or longevity—Formulas is for you.
The problem was never knowledge—athletes know what they should be taking. The problem was execution. Too many products. Too much hassle. A routine that couldn't stick.
Formulas solves that.
Three products. Morning, midday, and night. Same patented ingredients athletes already trust. Less hassle. Better savings. And a routine that actually works.
The last supplement system you'll ever need.