The Feed Cooling Towel
Staying cool when the heat is on is one of the most significant performance hacks you can employ. Here’s what you can expect from The Cooling Towel:
- CoolCore: Biomimetic Fiber Geometry™
- 44% more wicking power than standard towels
- 17% more cooling power
- 48% faster drying time
- UPF 50+ sun protection that won't wash out
- Stays effective even in temps over 100°F
How to Use The Feed Cooling Towel:
The Feed Cooling Towel is a tool – use it to give your body what it needs after battling blazing temperatures. Cyclists tackling summer centuries, runners logging miles in the heat, triathletes transitioning in the blazing sun, or any athlete who refuses to let weather dictate the training schedule or hamper recovery.
1. Soak It
Drench the towel with water—or sweat if you’re already mid effort
2. Wring It
Give it a quick twist to ditch the drips but keep the cooling power.
3. Snap It
Grab both ends and pull tight—this “snap” activates the cooling magic.
4. You are now Cool