Product Description
The standard protein bar is an exercise in compromise — artificial sweeteners, seed oils, chalky textures, and ingredient lists you need a chemistry degree to decode. PRIMA took a different approach: what if a bar was built entirely from the foods your body already knows how to use? And what if it tasted good?
Grass-fed whey and collagen for complete protein, raw honey for natural fuel, beef tallow for clean, lasting energy. PRIMA is made with nature's most nutrient-dense ingredients. All-organic and all-natural.
PRIMA is the protein bar built the way nature intended, for athletes who refuse to fuel with junk regardless of their protein needs.
21g of Grass-Fed Protein Per Bar – A dual-protein blend of grass-fed whey — containing all 9 essential amino acids for complete muscle support — and grass-fed bovine collagen, which supports joint health, connective tissue repair, and recovery between hard efforts.
Zero Seed Oils, Zero Fake Sweeteners – Every gram of fat in a PRIMA bar comes from grass-fed beef tallow, one of the most nutrient-dense fat sources available. The only sweetener is organic raw honey — packed with antioxidants and micronutrients — not sugar alcohols or artificial alternatives that wreak havoc on your gut.
Whole-Food Ingredients, Transparently Sourced – Whey sourced exclusively from pasture-raised, grass-fed New Zealand cattle. Organic coconut, cacao nibs, egg yolk, and vanilla extract round out a short, recognizable ingredient list. Non-GMO. Certified gluten-free. No preservatives. No emulsifiers.
PRIMA doesn't ask you to read between the lines — because there's nothing hiding there. The protein your muscles need, the fat your body runs on, the natural fuel that keeps your energy steady.
How to Use PRIMA Ancestral Protein Bar
Daily Protein Support: Eat one bar as a between-meal snack or post-workout recovery option to hit your daily protein targets without processed fillers.
Pre- or Post-Workout: Consume 30–60 minutes before training for sustained energy, or within 30 minutes after for muscle repair and recovery.
Pro Tip: If your bar has been refrigerated or is cold, let it rest at room temperature for 10–15 minutes before eating — the tallow softens and the flavor comes alive.
This isn't just a cleaner label. This is the protein bar your body was built to eat.
- 10g
- 21g
- 14g
- 190mg
- 17g
- 2g
Nutrition Facts
Cacao / Single Serving
Serving Size: 1 Bar
Serving Per Container: 1
| Amount Per Serving | ||
|---|---|---|
| Calories | 240 | |
| % Daily Value* | ||
| Total Fat 10g | 15% | |
| Saturated Fat 5g | 25% | |
| Trans Fat 0g | ** | |
| Cholesterol 5mg | 2% | |
| Sodium 190mg | 8% | |
| Total Carbohydrate 17g | 6% | |
| Dietary Fiber 2g | 8% | |
| Sugars 14g | ** | |
| Protein 21g | 42% | |
| Potassium 60mg | 2% | |
| Vitamin D 1.2mcg | ** | |
| Calcium 80mg | ** | |
| Iron 0.5mg | ** | |
* Percent Daily Values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs.
** Daily Value (DV) not established
Always Happy Promise: Don't like a product? Tell us within 30 days of receipt and we'll make it right and make you happy. Here at The Feed, we want you to love your experience and the sports nutrition products you purchase. If, for any reason, you are not satisfied with your nutrition specific purchase, tell us.
We do not accept returns on food items that have been opened, but we will issue a store credit if you are unsatisfied. In the event of a return, you must first contact us before sending back a return shipment.
Consumable products over $40 receive a 50% store credit. This includes specialty nutrition products such as ketones or supplements/vitamins.
PRIMA Ancestral Protein Bar FAQ's
Everything you need to know before getting started.
PRIMA uses only whole-food, animal-based ingredients — grass-fed whey and collagen for protein, grass-fed beef tallow for fat, and organic raw honey as the sole sweetener. No seed oils, no artificial sweeteners, no sugar alcohols, no preservatives. Every ingredient is something your body recognizes.
Each bar delivers 21g of protein from a blend of grass-fed whey protein concentrate and grass-fed bovine collagen peptides. Whey provides all 9 essential amino acids for complete muscle support, while collagen supports joint and connective tissue recovery.
PRIMA works well as a post-workout recovery snack, a between-meal protein boost, or a pre-training fuel-up. Consume within 30 minutes after exercise for muscle repair, or 30–60 minutes before training for sustained energy.
Beef tallow is rendered fat from grass-fed cattle. It's one of the most nutrient-dense, stable fat sources available — rich in fat-soluble vitamins and free from the oxidative damage associated with seed oils. In PRIMA, it provides clean, lasting energy without gut distress.
The FDA requires all honey to be listed as added sugar regardless of its form or source. PRIMA uses only organic raw honey — a whole-food sweetener packed with antioxidants and micronutrients. You will never find refined sugar or sugar alcohols in a PRIMA bar.