Product Description
Cold mornings hit different when your legs feel like concrete from the first pedal stroke. Wind cuts through your skin, your muscles feel sluggish, and it takes half the session just to feel like you're moving right. If you're training or racing in cold, wet, or windy conditions, your warm-up needs more than a few minutes of easy spinning.
Premax Warm Up Cream Formula EP5 is an embrocation-style warm-up cream that delivers lasting, comfortable warmth while shielding your skin from rain, wind, and cold. Built with HotFlux® warming technology plus sodium bicarbonate, magnesium, and caffeine, it does more than just feel warm — it primes your body for performance from the first effort.
HotFlux® Warming Technology – A gentle, long-lasting warming agent that activates your skin's sensory neurons to create a steady sense of warmth without the burning, stinging sensation of old-school embrocations. It heightens proprioception — your body's sense of position and movement — so you feel more connected and ready to perform from the start.
Sodium Bicarbonate + Caffeine + Magnesium – Three evidence-based performance ingredients delivered through your skin. Sodium bicarbonate helps buffer acidity, caffeine stimulates and reduces skin inflammation, and magnesium supports muscle function. This isn't just a heat rub — it's a pre-workout topical.
Weatherproof Skin Barrier – Castor Seed Oil and Macadamia Seed Oil create a breathable protective layer that shields against wind, rain, and freezing temperatures without trapping heat or clogging pores. Your skin stays protected without feeling suffocated.
The scent alone sets it apart — a fresh blend of lime, grapefruit, and sweet orange that's invigorating without being overpowering. No medicinal menthol smell. No greasy residue. Just a silky, luxurious texture that rubs in clean and stays effective for hours.
How to Use Premax Warm Up Cream Formula EP5
5–10 minutes before training: Apply to clean, dry skin using firm, quick massage strokes. A little goes a long way.
Target large muscle groups: For runners and triathletes, cover ankles to upper thighs. For cyclists, focus on legs and any exposed skin. Avoid face and sensitive areas. Wash hands after applying.
Pro tip: Apply before you start sweating for maximum absorption. Reapply as needed during long sessions. Follow up post-session with Premax Recovery Cream to repair any skin damage from the elements.
For gear that arrives damaged or falls under the manufacturer's warranty: Please send a photo of the damage or error message to hello@thefeed.com. We will either help process a claim for the product and a replacement product or store credit will be provided, or we will direct you towards the correct place to make a warranty claim for the product. For returns on gear that you have used, we follow the manufacturer's instructions for satisfaction guarantees. This is specific to each gear product, terms and conditions may change.
Premax Warm Up Cream Formula EP5 FAQ's
Everything you need to know before getting started.
Apply 5–10 minutes before training or racing to clean, dry skin. This gives the cream time to absorb and activate before you start sweating. A little goes a long way — don't over-apply.
The cream stimulates sensory neurons in your skin to create a feeling of warmth and heighten your proprioception (body awareness). While it doesn't increase deep muscle temperature, the warming sensation improves muscle readiness and makes you feel primed to perform from the first effort.
Focus on large, exposed muscle groups. For runners and triathletes, cover from ankles to upper thighs. For cyclists, apply to legs and any skin exposed to wind. Avoid your face, eyes, and sensitive areas, and wash your hands thoroughly after applying.
The HotFlux® warming agent is designed for long-lasting, steady warmth throughout your training session. Reapply as needed during extended sessions in extreme cold.
A fresh, zesty blend of lime, grapefruit, and sweet orange. It's invigorating without being overpowering — no harsh menthol or medicinal smell like old-school embrocations.