Noogs feature a sour flavor profile instead of the typical candy-sweet taste, which helps combat flavor fatigue on long efforts. They also include built-in electrolytes (150mg sodium, 50mg potassium per serving) and use pectin for a softer, easier-to-chew texture.

Yes! Noogs are both vegan and gluten-free, made with pectin (a plant-based gelling agent) instead of gelatin. They contain simple, clean ingredients: glucose, sugar, water, pectin, citric acid, natural flavors, and electrolyte salts.

Absolutely! Many athletes rotate between flavors during long efforts to keep their palate interested and prevent flavor fatigue. All Noogs flavors provide the same electrolyte and carbohydrate profile.

Noogs use pectin which creates a softer, fruit-snack-like texture that's easier to chew than gelatin-based chews. They won't turn into hard chunks in your mouth mid-workout and don't stick to your teeth.