Product Description
You know that sticky-sweet energy chew hangover that hits around mile 15? The one where your mouth feels like a candy factory exploded and you'd rather bonk than eat another one? Here's what most athletes don't realize: your body doesn't care about "candy-flavored fuel." It needs real energy and electrolytes without the sugar overload.
Noogs Sour Energy Chews are sour-forward energy chews designed specifically for athletes who are over the sugar rush.
Sour Profile That Cuts Through Fatigue While everyone else makes candy-sweet chews, Noogs went the opposite direction. That tangy, mouth-watering sour taste actually helps combat flavor fatigue on long efforts, making each chew as satisfying at mile 20 as it was at mile 5.
Electrolytes Built Into Every Bite Each serving delivers 150mg of sodium and 50mg of potassium—the minerals that keep your muscles firing when you're pushing hard. You're not just getting carbs; you're replacing what you're sweating out.
Actually Easy to Chew Made with pectin instead of gelatin, these chews have a soft, fruit-snack texture that doesn't turn into cement in your mouth mid-workout. Six chews per serving means you can dial in your fueling precisely.
The science is simple: fast-digesting glucose and fructose blend hits your bloodstream quickly, giving you immediate energy when you need it. The electrolytes help prevent cramping and maintain hydration. No waxes, no weird aftertaste—just clean fuel that works.
Timing your fuel: Take one serving 15 minutes before you start moving. During your workout, hit another serving every 30-45 minutes to keep your energy steady. Each box contains 12 packets with 24 total servings—enough fuel for your hardest training block.
Ultrarunners have been crushing 100-milers with these in their vests. Cyclists are stashing them in jersey pockets for centuries. The feedback? Finally, an energy chew that doesn't make them want to quit eating at mile 40.
This isn't just another sour candy disguised as sports nutrition. This is scientifically-formulated fuel that happens to taste like the best part of childhood.
- Gluten free
- Vegan
- 0g
- 0g
- 12g
- 150mg
- 19g
- 0g
Nutrition Facts
Lemon Zinger / Single Packet
Serving Size: 6 chews
Serving Per Container: 2
| Amount Per Serving | ||
|---|---|---|
| Calories | 70 | |
| % Daily Value* | ||
| Total Fat 0g | 0% | |
| Saturated Fat 0g | 0% | |
| Trans Fat 0g | ** | |
| Cholesterol 0mg | 0% | |
| Sodium 150mg | 6% | |
| Total Carbohydrate 19g | 6% | |
| Dietary Fiber 0g | 0% | |
| Sugars 12g | ** | |
| Protein 0g | 0% | |
| Caffeine 0mg | ** | |
| Potassium 50mg | 1% | |
| Calcium 10mg | ** | |
| Iron 0.25mg | ** | |
* Percent Daily Values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs.
** Daily Value (DV) not established
Always Happy Promise: Don't like a product? Tell us within 30 days of receipt and we'll make it right and make you happy. Here at The Feed, we want you to love your experience and the sports nutrition products you purchase. If, for any reason, you are not satisfied with your nutrition specific purchase, tell us.
We do not accept returns on food items that have been opened, but we will issue a store credit if you are unsatisfied. In the event of a return, you must first contact us before sending back a return shipment.
Consumable products over $40 receive a 50% store credit. This includes specialty nutrition products such as ketones or supplements/vitamins.
Noogs Sour Energy Chews FAQ's
Everything you need to know before getting started.
Noogs feature a sour flavor profile instead of the typical candy-sweet taste, which helps combat flavor fatigue on long efforts. They also include built-in electrolytes (150mg sodium, 50mg potassium per serving) and use pectin for a softer, easier-to-chew texture.
Yes! Noogs are both vegan and gluten-free, made with pectin (a plant-based gelling agent) instead of gelatin. They contain simple, clean ingredients: glucose, sugar, water, pectin, citric acid, natural flavors, and electrolyte salts.
Absolutely! Many athletes rotate between flavors during long efforts to keep their palate interested and prevent flavor fatigue. All Noogs flavors provide the same electrolyte and carbohydrate profile.
Noogs use pectin which creates a softer, fruit-snack-like texture that's easier to chew than gelatin-based chews. They won't turn into hard chunks in your mouth mid-workout and don't stick to your teeth.