What we think

Maurten has quickly become a global powerhouse in the hydration game.  So why not the Gel game? Wait no more - The "World's First Energy Gel" is here!  Wait....the world's first?  Isn't there a ton of gels on the market now?  Maurten says - "We claim that Maurten’s Gel 100 is the world's first energy gel. We know it's a bold statement. However, when you look at the energy gel-segment from a technical perspective, the products on the market are syrups, water with high carbohydrate concentration, with some salt and often added flavors. The instructions state that you should consume them with water. One could argue that they, technically, are not gels but rather syrups.  The Gel 100 however is something completely different, since it’s a hydrogel and the definition of a gel is a liquid in a solid medium."

Adam is in the Feed Kitchen for our first look at Maurten Gel 100:

So how is this "Gel"different?  It is packaged in a similar one time use packet like others but that's the only thing that is the same.  It's texture is more gelatinous and for sure easy to take down.  The Gel 100 contains 60% carbohydrates, comes in 40g servings and you don't need to wash it down with water.  (YES! No water.....we're in!)   It doesn't taste very sweet, you could almost say it’s flavorless like Maurten's other products, since the carbs are encapsulated in the hydrogel structure. The energy to weight ratio is very high with a glucose to fructose ratio of 0.8:1 – the only one on the market that has this ratio, which enables uptakes of around 100 grams of carbohydrates per hour.

Safe to say....Maurten has just created a "game-changer" for the gel market.  

Here is a video from Tobias at Maurten on how their hydrogel technology works: