Product Description
Training hard means your body constantly needs protein — to repair muscle, speed recovery, and keep you performing day after day. The problem isn't motivation. It's logistics. Shakers need water. Bars are dense, heavy, or sugar-laden. When you're mid-travel, post-race, or cramming in a meal between your busy day, high-quality protein is harder to get in than we think.
Pure Genius Protein Shot delivers 23 grams of high-quality protein in a 3.4 oz shot you can throw down in seconds. That's it — one tiny shot, 23g.
23g of Premium BLG Whey Protein – The protein here isn't standard whey. It's beta-lactoglobulin (BLG) — the most potent, muscle-building fraction of whey, concentrated to deliver 45% more leucine and 40% more branched-chain amino acids (the building blocks that trigger muscle repair and prevent breakdown) than leading whey isolates per gram. More of what your muscles actually need, in less volume.
100 Calories, Zero Sugar, Zero Fat – Every calorie is working protein. No sugar crash, no bloat, no chalky aftertaste. At just 100 calories with 2g of carbs, it fits any nutrition window — post-workout, between sessions, or anytime you need a clean protein hit without disrupting your fueling plan.
Pocket-Sized and TSA-Friendly – This is the protein option that actually travels. Throw it in your jersey pocket, your carry-on, your race bag, or your desk drawer. No mixing, no shakers, no cleanup. Crack it open and you're done.
The science behind the convenience is real. BLG whey is the primary protein fraction in cow's milk, making up over 50% of total whey content. It's naturally high in essential amino acids and has exceptional solubility — which is what allows 23 grams of complete protein to fit into a 100ml bottle without the thickness or chalkiness of traditional protein drinks. Add in bovine collagen peptides for connective tissue and joint support, and you've got a formula built for athletes and go-getters.
How to Use Pure Genius Protein Shot
Post-workout: Down one shot within 30 minutes of finishing your session to kickstart muscle repair when your body is most primed to absorb protein.
Between sessions: Use as a fast protein bridge on double-day training blocks, travel days, or any time a full meal isn't realistic.
Daily target: One to two shots per day depending on your total protein needs. Works standalone or stacked with other protein sources.
- 0g
- 23g
- 0g
- 55mg
- 2g
Nutrition Facts
Blueberry Lemonade / Single Bottle
Serving Size: 1 Bottle
Serving Per Container: 1
| Amount Per Serving | ||
|---|---|---|
| Calories | 100 | |
| % Daily Value* | ||
| Total Fat 0g | 0% | |
| Saturated Fat 0g | 0% | |
| Trans Fat 0g | ** | |
| Cholesterol 0mg | 0% | |
| Sodium 55mg | 2% | |
| Total Carbohydrate 2g | 1% | |
| Sugars 0g | ** | |
| Protein 23g | 46% | |
| Potassium 30mg | 1% | |
* Percent Daily Values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs.
** Daily Value (DV) not established
Always Happy Promise: Don't like a product? Tell us within 30 days of receipt and we'll make it right and make you happy. Here at The Feed, we want you to love your experience and the sports nutrition products you purchase. If, for any reason, you are not satisfied with your nutrition specific purchase, tell us.
We do not accept returns on food items that have been opened, but we will issue a store credit if you are unsatisfied. In the event of a return, you must first contact us before sending back a return shipment.
Consumable products over $40 receive a 50% store credit. This includes specialty nutrition products such as ketones or supplements/vitamins.
Pure Genius Shot FAQ's
Everything you need to know before getting started.
Take it within 30–45 minutes after training to hit your recovery window when your muscles are primed to absorb protein. It also works as a between-meal protein boost on heavy training days when you're struggling to hit your daily protein targets.
Research suggests endurance athletes should aim for around 1.6–2.0 grams of protein per kilogram of bodyweight per day. Most athletes fall short of this, especially on back-to-back training days. One Pure Genius Shot delivers 23 grams — a significant portion of your daily target in a single, convenient serving.
BLG is the most powerful fraction of whey protein — the part that carries the highest concentration of leucine and branched-chain amino acids, which are the building blocks that trigger muscle repair and growth. Pure Genius isolates and concentrates BLG so you get more of what actually builds muscle per gram than most standard whey isolates.
Collagen peptides support the recovery of connective tissue — tendons, ligaments, and cartilage — that absorbs punishment during endurance training. While whey drives muscle repair, collagen supports the structural framework around those muscles, making it a smart addition for athletes logging serious miles.
No — Pure Genius Protein Shot contains no caffeine, making it appropriate any time of day, including evening recovery after late workouts.