Product Description
Attention is the first thing to slip on a long day, whether that's hour three of a ride, a stretch of race-week logistics, or an afternoon at a desk between sessions. AVRO Focus was built for those windows, when you need to stay locked in without reaching for another cup of coffee.
Attention without the stimulant load – A stick pack mixes into cold water and delivers 200 mg of PharmaGABA, a naturally fermented calming compound, alongside 250 mg of Cognigrape, a standardized grape extract studied for supporting attention, memory, and mental clarity. Neither ingredient is a stimulant, so there's no caffeine layered on top of a day that already has plenty of it.
Built for long stretches of concentration – Long training blocks, film review, and race-week logistics all draw on the same kind of sustained concentration. AVRO Focus is meant for those specific windows rather than background daily use.
Clean fuel for a clear head – The formula runs on PharmaGABA and Cognigrape alone, with no added sugar and no artificial sweeteners, so the ingredients doing the work are the only ones you're getting.
Cognigrape is a standardized extract of red grape polyphenols, studied in a placebo-controlled trial for its effect on attention, memory, and language, though that research was conducted in healthy older adults rather than athletes specifically. PharmaGABA works on a separate pathway, helping settle mental noise so attention has less competing for it. Together, the two ingredients aim for a level, sustained kind of focus rather than a jolt.
How to Use AVRO Focus
Empty one stick into 8 to 12 oz of cold water and stir until dissolved, then drink it 20 to 30 minutes before the moment you want to feel sharp.
Deep work blocks: Before a heads-down stretch of work
Before high-stakes tasks: Ahead of meetings, presentations, study sessions, or race-strategy planning, when you need to be sharp without any stimulant edge.
Afternoon reset: Through the midday slump instead of another coffee, when attention drifts but caffeine would keep you wired later than you want.
Most athletes reach for one stick per situation, not a daily dose, and describe staying locked in for hours without the jitters or crash of a second or third coffee.
- Gluten free
- Vegan
Supplement Facts
Pomegranate Raspberry / Single Serving
Serving Size: 1 Sachet
Serving Per Container: 1
| Amount Per Serving | ||
|---|---|---|
| % Daily Value* | ||
| Calories 10 | ** | |
| Total Carbohydrate 3g | ** | |
| Total Sugars | ** | |
| Sodium (as sodium bicarbonate) 80mg | ** | |
| Potassium (as potassium bicarbonate) 100mg | ** | |
| PharmaGABA® Gamma-Aminobutyric Acid 200mg | ** | |
| COGNIGRAPE® Grape fruit extract (Vitis vinifera) 250mg | ** | |
* Percent Daily Values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs.
** Daily Value (DV) not established
Always Happy Promise: Don't like a product? Tell us within 30 days of receipt and we'll make it right and make you happy. Here at The Feed, we want you to love your experience and the sports nutrition products you purchase. If, for any reason, you are not satisfied with your nutrition specific purchase, tell us.
We do not accept returns on food items that have been opened, but we will issue a store credit if you are unsatisfied. In the event of a return, you must first contact us before sending back a return shipment.
Consumable products over $40 receive a 50% store credit. This includes specialty nutrition products such as ketones or supplements/vitamins.
AVRO Focus FAQ's
Everything you need to know about AVRO Focus.
Each stick pairs 200mg of PharmaGABA®, a naturally fermented calming compound, with 250mg of Cognigrape®, a standardized red grape extract studied for supporting attention and mental clarity. There's zero caffeine, so you get sharper focus without piling another stimulant onto a day that probably already has plenty.
Empty one stick into 8 to 12oz of cold water, stir, and drink it 20 to 30 minutes before you need to lock in. It's built for heads-down work blocks, high-stakes moments like race-strategy planning or film review, and the afternoon slump when your attention drifts but a second coffee would keep you wired too late.
The two ingredients hit different pathways. Cognigrape® is a red grape polyphenol extract studied for attention, memory, and clarity, while PharmaGABA® helps settle mental noise so there's less competing for your focus. Together they aim for a level, sustained kind of sharpness rather than a jolt that spikes and fades.
No. Since it's caffeine-free with no added sugar or artificial sweeteners, there's nothing in it to spike and drop. Reviewers describe staying locked in for hours without the jitters or crash that come from a second or third coffee.
AVRO Focus is vegan, gluten-free, non-GMO, dairy-free, and third-party tested for purity and potency. One honest caveat worth knowing: the Cognigrape® research was run in healthy older adults, not athletes specifically, so treat the attention benefits as supported by the ingredient's studies rather than proven in a training context.