Product Description
Always Happy Promise: Don't like a product? Tell us within 30 days of receipt and we'll make it right and make you happy. Here at The Feed, we want you to love your experience and the sports nutrition products you purchase. If, for any reason, you are not satisfied with your nutrition specific purchase, tell us.
We do not accept returns on food items that have been opened, but we will issue a store credit if you are unsatisfied. In the event of a return, you must first contact us before sending back a return shipment.
Consumable products over $40 receive a 50% store credit. This includes specialty nutrition products such as ketones or supplements/vitamins.
Sur AltRed - FAQ
Sur AltRed, Answered.



A betalains concentrate derived from beets. Betalains are the red pigment compounds in beets that improve oxygen delivery to muscles, buffer lactic acid, and reduce exercise-induced muscle damage. One capsule before training or racing — no sugar, no nitrates, no loading protocol required.
Most beet supplements work through nitrates. AltRed removes the nitrates and sugars entirely and isolates betalains — the red pigment compound in beets — using a proprietary extraction method. You cannot replicate this with whole beets, beet juice, or beet powders. The extraction process also increases bioavailability significantly.
Three gold-standard, double-blind, placebo-controlled studies at UC Davis and Auburn University confirm it works. Across runners, triathletes, and cyclists: 3% faster times, 3.5% more watts, 14% less lactate production, 15% less perceived exertion, and a 9% reduction in exercise-induced muscle damage. The results are consistent across disciplines and effort types.
Yes. Informed Sport certified — every batch tested for banned substances. Safe for competitive athletes subject to drug testing.
One capsule 1 hour before training or competition. For efforts longer than 3 hours, take an additional capsule every 3 hours.