Product Description
We want you to love the nutrition you purchase from The Feed. We also know that sports nutrition is personal - a flavor, texture, supplement, or fueling product that works perfectly for one athlete may simply not be the right fit for another.
That’s why we offer our Always Happy Promise.
If you try a nutrition or consumable product and you’re not satisfied with it, let us know within 30 days of delivery and our Athlete Experience team will work to make it right.
Sur AltRed - FAQ
Sur AltRed, Answered.



A betalains concentrate derived from beets. Betalains are the red pigment compounds in beets that improve oxygen delivery to muscles, buffer lactic acid, and reduce exercise-induced muscle damage. One capsule before training or racing — no sugar, no nitrates, no loading protocol required.
Most beet supplements work through nitrates. AltRed removes the nitrates and sugars entirely and isolates betalains — the red pigment compound in beets — using a proprietary extraction method. You cannot replicate this with whole beets, beet juice, or beet powders. The extraction process also increases bioavailability significantly.
Three gold-standard, double-blind, placebo-controlled studies at UC Davis and Auburn University confirm it works. Across runners, triathletes, and cyclists: 3% faster times, 3.5% more watts, 14% less lactate production, 15% less perceived exertion, and a 9% reduction in exercise-induced muscle damage. The results are consistent across disciplines and effort types.
Yes. Informed Sport certified — every batch tested for banned substances. Safe for competitive athletes subject to drug testing.
One capsule 1 hour before training or competition. For efforts longer than 3 hours, take an additional capsule every 3 hours.