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Cole Paton

I grew up working for my family’s sporting goods store with a multi-year involuntary grunt internship. Arlberg Sports, my family’s business engrained a deep appreciation for outdoor recreation in me.

As a kid I quickly gravitated towards mountain biking because it satisfied all my young desires. I could escape deep into the mountains, I could pursue the chase of speed, and most importantly feed my craving for adrenaline. Fast forward a decade, and my desires within the sport have grown uncontrollably. As my young career progressed with Collegiate Cycling, Sponsors, and a girlfriend that happens to be very fast, I began to pursue how my passion for mountain biking could overlap as my means for living.

As an athlete, I’ve set lofty goals within the sport and fallen in love with the process of progression. As a human, I’ve been attracted to the impact I can make within the sport. I hope my journey can inspire others to chase after what they love and not give up when challenges may stand in the way.

Cole Paton
Feed High Performance Team Athlete

The Feed knows what it takes to be an athlete. They are focused on providing resources that can help athletes reach the next level. I'm excited not only for their focus in performance, but their commitment to growth in their company and their athletes. I’m very excited to begin my journey with them and represent the ultimate name in sports nutrition.

Cole's Top Products

Betty Lou's Bars[Placeholder]
7 flavors in 2 sizes
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Betty Lou's Bars
$1.89
  145 reviews
NEVERSECOND C30 Energy Gel[Placeholder]
2 sizes
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NEVERSECOND C30 Energy Gel
$3.09
Run Gum[Placeholder]
9 flavors in 2 sizes
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Run Gum
$1.99
  139 reviews
SIS Beta Fuel 2.0 Gel[Placeholder]
7% OFF
2 flavors in 2 sizes
SIS Beta Fuel 2.0 GelSIS Beta Fuel 2.0 GelSIS Beta Fuel 2.0 GelSIS Beta Fuel 2.0 Gel
SIS Beta Fuel 2.0 Gel
$2.33 $2.50
Skratch Labs Crispy Rice Cake[Placeholder]
3 flavors in 2 sizes
Skratch Labs Crispy Rice CakeSkratch Labs Crispy Rice CakeSkratch Labs Crispy Rice CakeSkratch Labs Crispy Rice Cake
Skratch Labs Crispy Rice Cake
$2.45

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