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Cole Paton

I was raised in a family heavily involved in outdoor recreation. I grew up skiing, backpacking, hunting, fishing and dabbling in all different cycling disciplines. The bike became my favorite place to explore the world, push myself to new limits, and fuel my competitive drive. I eventually went to College in Durango, CO where I met my girlfriend, and together we launched into our young careers as professional cyclists. I’m now specializing in off-road endurance events targeting the LifeTime Grand Prix.

Cole Paton
The Feed High Performance Team, Professional Cyclist

With the help of The Feed, I've experimented and found out exactly what works for me on and off the bike. They offer athletes the knowledge and everything needed to race, train, and recover like a pro.

Cole's Top Products

NEVERSECOND C30 Energy Gel[Placeholder]
5 flavors in 2 sizes
NEVERSECOND C30 Energy GelNEVERSECOND C30 Energy GelNEVERSECOND C30 Energy GelNEVERSECOND C30 Energy Gel
NEVERSECOND C30 Energy Gel
$3.50
  5 reviews
SiS Beta Fuel Chews[Placeholder]
2 flavors in 2 sizes
SiS Beta Fuel ChewsSiS Beta Fuel ChewsSiS Beta Fuel ChewsSiS Beta Fuel Chews
SiS Beta Fuel Chews
$3.49
  5 reviews
Skratch Labs Super High-Carb Hydration Drink Mix[Placeholder]
2 flavors in 2 sizes
Skratch Labs Super High-Carb Hydration Drink MixSkratch Labs Super High-Carb Hydration Drink MixSkratch Labs Super High-Carb Hydration Drink Mix
Skratch Labs Super High-Carb Hydration Drink Mix
$3.25
  5 reviews
First Endurance EFS Drink Mix[Placeholder]
20% OFF
4 flavors in 3 sizes
First Endurance EFS Drink MixFirst Endurance EFS Drink MixFirst Endurance EFS Drink MixFirst Endurance EFS Drink Mix
First Endurance EFS Drink Mix
$1.75 $2.19
  65 reviews

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