Cole Paton

I grew up working for my family’s sporting goods store with a multi-year involuntary grunt internship. Arlberg Sports, my family’s business engrained a deep appreciation for outdoor recreation in me.

As a kid I quickly gravitated towards mountain biking because it satisfied all my young desires. I could escape deep into the mountains, I could pursue the chase of speed, and most importantly feed my craving for adrenaline. Fast forward a decade, and my desires within the sport have grown uncontrollably. As my young career progressed with Collegiate Cycling, Sponsors, and a girlfriend that happens to be very fast, I began to pursue how my passion for mountain biking could overlap as my means for living.

As an athlete, I’ve set lofty goals within the sport and fallen in love with the process of progression. As a human, I’ve been attracted to the impact I can make within the sport. I hope my journey can inspire others to chase after what they love and not give up when challenges may stand in the way.