Feed Score

Since starting The Feed, my goal was always to give you the best information to make the best decision. There's never one product that's perfect for everybody. The only perfect product is the one that's perfect for you. 

Working with millions of athletes over the years, we've never seen all athletes conclude that one set of products is the best. Every athlete has different needs and responds differently to formulations. If there's one theme that's consistently true, it's that more variety (one athlete using more products) leads to better fueling results.

This leads to the question: What should I buy? What is the community buying?

We created Feed Score to combine the four most important elements to show what The Feed community thinks of a product.

- Matt

What Goes Into Feed Score?

Feed Score is built from four signals, each measured against similar products:

• Repurchase Rate: Of all the athletes who bought this product, how many came back and bought it again? This is one of the strongest signals we have. It's hard to fake, and it reflects whether a product actually delivers on its promise.

• Sales Trend: How consistently is this product selling across our entire athlete base? Popular products tend to be popular for a reason.

• Star Ratings & Reviews: What are verified purchasers saying about their experience?

• Likelihood to Recommend: What percentage of reviewers would recommend this product to a fellow athlete?

We rate these against other similar products in the same category. When the measures fall above or below the mean for that category of product, the score adjusts accordingly.

How It Works

Rather than scoring products on an absolute scale, each signal is ranked relative to other products of the same type. A gel is compared to other gels. A recovery drink to other recovery drinks. 

This means a high Feed Score is genuinely hard to earn. It means the product is outperforming its peers across multiple dimensions, not just one.

The algorithm is completely quantitative and applied the same way to each product. Mathematical formulas, no human bias.

Feed Scores change over time because things change. New reviews come in. Repurchase patterns shift. The score reflects what's happening right now.

FAQs

Why are there so few products below 50?

The Feed Score could go that low, but generally they don't because we curate out products that have a low Feed Score. So you can have confidence that any purchase you make has a high probability you'll like it.

My favorite product has a low score. Should I not buy it?

No, that may be the perfect product for you. Remember, Feed Score is based on averages. It tells you what the community thinks, but your body is the final vote.

How do I sort products by Feed Score?

On any collection page, use the sort filter to order by Feed Score.

What does a Feed Score of 99 or 100 mean?

It's really hard to get 100 because it's not a linear score. It's kind of like Whoop's strain score. Getting to a perfect strain score is almost impossible. There's a big difference between 99 and 100. The closer it gets to 100, the more exceptional the product's performance across all four signals.

Why do some products not have a Feed Score?

There's not enough data yet. We show "--" for newer products rather than publish a number we don't yet trust. We'd rather be honest about uncertainty than give you a score that doesn't mean anything.