Product Description
A lot of endurance athletes lean toward plant-forward diets, and choline is one of the nutrients that's easy to fall short on once meat and eggs make up a smaller share of what you eat.
Choline (bitartrate) from Pure Encapsulations provides 275 mg per capsule, supporting methylation, cognitive function, and healthy liver fat metabolism along the way.
Important for vegetarians and vegans – Choline needs go up for vegetarians and vegans, during pregnancy and postmenopause, and for people carrying certain MTHFD1 or PEMT gene variants.
Supports cognitive function – Choline is required to make acetylcholine, a neurotransmitter tied to attention, learning, and memory.
Backs liver fat metabolism too – A randomized, placebo-controlled trial found higher choline intake supports healthy hepatic fat metabolism, part of choline's broader role in how your body handles fat.
Choline works primarily through methylation, supplying methyl groups used in neurotransmission, DNA synthesis, and gene regulation, and it's also required to build the phospholipids and acetylcholine your cells and nerves depend on. Genetic variations in the MTHFD1 and PEMT genes are linked to higher choline needs, and because PEMT relies on estrogen to help the body make its own choline, pregnant women and postmenopausal women both tend to need more of it from diet or supplementation. One trial found infants of mothers who consumed 480 mg of choline daily during pregnancy had faster processing speed than those whose mothers didn't.
How To Use Choline (bitartrate)
Dose: Take 1 capsule, 1-2 times daily, with meals.
- Gluten free
- Vegan
Supplement Facts
100 Servings
Serving Size: 1 Capsule
Serving Per Container: 100
| Amount Per Serving | ||
|---|---|---|
| % Daily Value* | ||
| Choline (as choline bitartrate) 275mg | ** | |
* Percent Daily Values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs.
** Daily Value (DV) not established
We want you to love the nutrition you purchase from The Feed. We also know that sports nutrition is personal - a flavor, texture, supplement, or fueling product that works perfectly for one athlete may simply not be the right fit for another.
That’s why we offer our Always Happy Promise.
If you try a nutrition or consumable product and you’re not satisfied with it, let us know within 30 days of delivery and our Athlete Experience team will work to make it right.
Pure Encapsulations Choline (bitartrate) FAQ's
Everything you need to know about Pure Encapsulations Choline (bitartrate).



Choline needs go up for vegetarians and vegans, which describes a lot of plant-forward endurance athletes, and most people's dietary intake already falls below the 550mg daily value. Meat and eggs are the biggest dietary sources, so cutting back on them makes a supplement more worth considering.
Take 1 capsule, 1-2 times daily, with meals. Each capsule provides 275mg of choline bitartrate.
Choline is required to make acetylcholine, a neurotransmitter tied to attention, learning, and memory. It also works through methylation, supplying methyl groups used in neurotransmission, DNA synthesis, and gene regulation.
Yes — a randomized, placebo-controlled trial found higher choline intake supports healthy hepatic fat metabolism, part of choline's broader role in how your body handles fat. It's also required to build the phospholipids your cells depend on.
People with certain MTHFD1 or PEMT gene variants, plus pregnant and postmenopausal women, since PEMT relies on estrogen to help the body make its own choline. One trial found infants of mothers who consumed 480mg of choline daily during pregnancy had faster processing speed than those whose mothers didn't.