About the feed

Our story, team, community promise, and social responsibility.

We built The Feed to share how the right nutrition at the right time can instantly improve your performance, get you more improvement out of each workout, and increase your enjoyment of training and racing.

Around 10 years ago while I was running a Tour de France team, I saw how better nutrition was giving our riders a huge advantage in their training (getting more out of every workout) and in competition (performing stronger in the last 20% of the race or the last week of a 3 week stage race).

We boiled this down to a simple formula of what to eat Before, During, and After each workout. Over the past 8 years we have refined this further with feedback from over 200,000+ athletes being fed by The Feed.

But one size doesn’t fit all. Which is why we are here to build you a personal Feed that will work for you and your sport, your diet, your flavor preferences, and your training goals.

We handpicked the best products on the market for you. We have picked products from over 150 top nutrition brands (out of 400 brands we have tested).

One of my biggest gripes was always being forced to buy a whole box of the same flavor. So we sell everything as “single servings”. We believe variety between flavors and products is critical to better performance. Plus, fewer athletes want to eat twelve bars of the same flavor! (you will also save money by just getting what you really want).

Every product on The Feed has been rigorously taste tested by us. We get rid of all the cardboard tasting bars and chalky protein. We also do real-world testing of every product during our own workouts. We answer questions on whether it delivers on what it promises. Finally we are heavily biased towards natural products and we keep only a few weeks inventory on hand so everything is fresh.

We work with big companies (hello Clif Bar!) and small companies (we are looking at you Vafels). We are focused on quality products that you can use on-the-go, that are good for you.

We are also a great place to find the latest hot products. Sometimes they are from brands you have never heard of (Vafels, are yummy) or even big brands that surprise us, the new plant based Clif Nut Butter Bars are wonderful!

Need help? Our Feed coaches are here to help you for free; email us at hello@thefeed.com and tell us your sport, what you are training for, and any nutritional preferences and flavors you love and hate.

You can order two ways from The Feed. If you are more of a stock the pantry kind of person, then make a big one-time order. If you want to ensure you have the freshest stuff and mix up flavors and products, then choose a subscription and get the freshest products delivered every 4 weeks.

- Matt, Founder of The Feed