The Feed Musette Bag

One of the most iconic images of the Tour is the musette bag (or Feed bag) that riders grab from the side of the road and sling over their shoulders with their “Feed”.

Some speculate the musette skyrocketed in popularity after an incident in the 1935 Tour.

Julien Moineau arranged for a group of friends to set up a “Feed Zone” table laden with cold beer to distract the peloton while he continued to the finish line. He arrived 15 minutes ahead of the pack!

This incident is what transformed the feed zone from a stop-and-go affair to the drive-ride-thru scenario that you see today.

The Birth of an Icon

To celebrate the musette, we have an upgraded Feed Musette, now reusable and better suited for everyday use.

The Feed Musette is a functional marvel, featuring a heavier fabric, a more padded strap, and, most importantly, a full-length zipper, making it perfect for both on- and off-bike usage.

We are connoisseurs of musette bags, and when presented with the opportunity to create our own, it resulted in over a dozen prototypes to perfect it. You are receiving a super premium musette that was a labor of love.