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Holly Mathews

Holly Mathews, a former pole-vaulter at the University of Wisconsin, found her calling amidst the picturesque Driftless region of Wisconsin, as she transitioned from vaulting to conquering the world of women's professional cycling. Born with an athletic pedigree, she is the proud granddaughter of baseball legend Eddie Mathews.

Holly managed oncology software both domestically and abroad in Norway for Epic Systems, a global leader in electronic medical records. Her passion for fitness and healthcare led her to launch the ""Putting the Health back in Healthcare"" campaign, organizing weekly group rides, supporting charity events, and captaining a cross-Texas bike ride for multiple sclerosis awareness.

As a cycling coach, Holly excels in helping others find a balance between the chaos of life, work, and family, while still achieving success in competitive cycling. She is an expert in creating a sustainable balance that fosters growth on the bike and leads to a healthier, happier, and more productive life off of it.

Beyond her professional pursuits, Holly is a devoted mother to her fur family of cats (Basil and Parsley), cherishing the love and companionship they bring to her life. Holly Mathews is living proof that with determination, passion, and a little bit of balance, one can achieve greatness in sports, life, and snacks.

Holly Mathews
The Feed High Performance Team, Professional Cyclist

"When it comes to fueling my body, I don't mess around #SnackAreLife! But seriously, the human condition is one where decisions, large and small, stack up throughout the day… eating up your finite reserve resolve. So when I get the opportunity to program my world; offloading some of the precious processing power to a service like TheFeed, I take it! Through first-hand experience I know the products are delicious, effective, and dialed into what athletes need. Because that's the point. They focus on curating amazing products delivered in just the right cadence so I can focus on crushing workouts and recovering like a boss. "

Holly's Top Products

NEVERSECOND C30 Energy Gel[Placeholder]
5 flavors in 2 sizes
NEVERSECOND C30 Energy GelNEVERSECOND C30 Energy GelNEVERSECOND C30 Energy GelNEVERSECOND C30 Energy Gel
NEVERSECOND C30 Energy Gel
$3.50
  5 reviews
NEVERSECOND C90 Drink Mix[Placeholder]
2 flavors in 2 sizes
NEVERSECOND C90 Drink MixNEVERSECOND C90 Drink Mix
NEVERSECOND C90 Drink Mix
$4.75
  1 review
Beekeeper's Naturals Propolis Spray[Placeholder]
Beekeeper's Naturals Propolis Spray
$13.99
  297 reviews
Sur High Performance Pack[Placeholder]
10% OFF
Sur High Performance Pack
$76.49 $84.99
Tru Niagen - NAD Supplement[Placeholder]
Tru Niagen - NAD Supplement
$47.00
  107 reviews
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