Rodeo Trail Nuggets started in January 2014 as a collaboration between Rodeo Adventure Labs Cycling Team, run by Stephen Fitzgerald, and Bake Works, his father and brother's bakery in Washington State. As a family run business BakeWorks had always wanted to sponsor one of their son's cycling teams, and though they create and sell many healthy and mostly delicious products, none had been exactly the right first for endurance and adventure sports. "Instead of just telling them it wasn't a good fit and giving up, I asked them if they'd like to collaborate and try to create something new with a few simple goals."
- It had to be very simple, relying on ingredients that were already perfect straight from nature.
- It had to be all natural. No esoteric chemicals or ingredients.
- It had to be easy to eat (summer or winter!).
- It had to taste very very good.