Today we're beyond excited to announce the first product that we've developed, based on feedback from our customers and our own athletic goals. The Nothing Bar is the culmination of over 1 week of testing from Feed employees, Feed athletes and Feed customers. The feedback and performance gains that we've seen from using the Nothing Bar speak for themselves: Our product developers and food scientists have proven a 3% increase in performance at sub-maximal threshold output on Tuesday or Wednesday mornings when using the Nothing Bar.

The Nothing Bar:

[product_grid id="231366"] With the Nothing Bar, benefits don't stop at huge performance gains, we're smart enough to know that it's gotta taste great and fit within your dietary restrictions. That's why we've formally partnered with Thomas Vandenlanderham, the preeminent Austrian food scientist with a wealth of knowledge in how athlete's perceive flavors. Essentially, because you're an athlete, your taste profile is fundamentally different than others. We know this because we're smart, but Thomas is way smarter than we are. The Nothing Bar comes in 5 great flavors:
  • Sweet Nothing
  • Salted Nothing
  • Iced Nothing
  • Nothing Superfood Blend
  • Nothing Crunch
in-wild_v2 As athletes who love the outdoors, we also love the seasons. That's why we're pre-launching our seasonal flavors of the Nothing Bar. We know that when the seasons change, it's basically a requirement for athlete's to have a new flavored bar in your pantry. And we're here to deliver that to you, like Don, the nice man who delivers your dad's dry cleaning on Tuesday evenings. The Nothing Bar also comes in 4 seasonal flavors:
  • Winter Chill (metabolic warming focus)
  • Spring Rebirth (holistic focus)
  • Summer Sandals (core temperature reducing)
  • Fall Spice (holiday cheering focus)
"As an athlete myself, the Nothing Bar helps me achieve my goals like no other energy bar on the market. I use it daily and I'm currently seeing double digit gains in every performance metric" writes Feed professional athlete Yoder McPherson. "Since I have a long list of food sensitivities, the Nothing Bar covers all of my needs." The Nothing Bar is certified to meet these strict dietary requirements:
  • Organic
  • Gluten-Free
  • Dairy-Free
  • Soy-Free
  • Vegan
  • Raw
  • Kosher
  • Non-GMO
The Nothing Bar will be offered online at for $1.49 per bar. Wholesale inquires are encouraged! If you're a retailer who's looking to offer the Nothing Bar to your customers, please email and we'll get you set up right away!

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