The Story of RXBAR
After noticing the lack of quality protein bars on the market in 2013, RXBAR was founded by best friends Peter Rahal and Jared Smith in their kitchen. With the goal of creating a more nutritious and progressive protein bar to match the current trends like CrossFit and the Paleo Diet, they began experimenting with simple ingredients.
They started with no investors, no office, and no real experience in marketing or business. The two best friends created the first RXBAR label using PowerPoint, and put the handful of ingredients included in the bar right on the front of the label for everyone to see, no BS.
From their humble beginnings to their extreme success, they've always stuck to their healthy ambitions and promise to deliver a nutritious bar with no BS. With only 3 main ingredients, all RXBARS contain:
- Egg Whites (for protein)
- Dates (as a binder)
- Nuts (for texture)
If you're looking for a company that gives you the fuel you need with nothing that you don't, read further to see what products RXBAR offers and why you should add them to your daily rotation!
RXBAR Protein Bar
Meet the original RXBAR, the go-to snack for athletes who want their protein bar without the unnecessary ingredients. The balance of egg whites, dates, and nuts provides a satisfying combination of complex carbohydrates, healthy fats, fiber, and 12 grams of high quality protein.
Easy on the stomach, the RXBAR contains no gluten, soy, or dairy products and no GMOs. This well-balanced snack is perfect for after a workout or for a mid-day pick me up.
Even better than the ingredients themselves, however, is how they are listed on the package. So many protein bars tuck their ingredients list into a secluded corner of the packaging, like a dirty secret. RXBAR wears its ingredients list like a badge of honor. It explains loud and proud what is in each bar, and what isn't!
"3 egg whites. 6 almonds. 4 cashews. 2 dates. No B.S."
RXBAR comes in sixteen delicious flavors:
- Maple Sea Salt
- Pumpkin Spice
- Apple Cinnamon
- Coffee Chocolate
- Banana Chocolate Walnut
- Chocolate Cherry
- Peanut Butter
- Coconut Chocolate
- Chocolate Hazelnut
- Chocolate Chip
- Mixed Berries
- Mint Chocolate
- Peanut Butter Chocolate
- Peanut Butter & Berries
Not sure which flavor to choose? Try one of each, and be sure to catch the seasonal flavors like Pumpkin Spice before they disappear until next year!
RXBAR Kids helpfully spells out what the "B.S." on the product's packaging means—"Bad Stuff." No bad stuff. That's what they meant, right? What else could it mean?
Seriously, though, "no bad stuff" is a big deal to health conscious parents. With high quality protein, healthy fat, and no added sugar, these bars check all the boxes needed to make up a balanced snack for active kids.
We all know kids love sugar, and tend to beg for unhealthy, sugary snacks that provide no nutrients. The best part of RXBAR Kids is that they still have a sweet taste from the natural sugar in the dates and dried fruits, but they are chalk full of the nutrients your kids need, but they don't need to know that.
Smaller, lighter, and easy to finish in one sitting, RXBAR Kids is the perfect snack to have in their backpack or lunchbox, or even to keep in the glove box in the car in case of a snack emergency. They're also the perfect for adults to take on long rides to provide the perfect amount of energy!
Packed with seven grams of protein, there's something for every kid in one of these four delicious flavors:
- Berry Blast
- Peanut Butter & Jelly
- Chocolate Chip
- Double Chocolate
RX Nut Butter
Available in convenient single serving squeeze packs, RX Nut Butter opens up worlds of possibilities to fuel your body with the protein it needs to build muscle and healthy fats to stay feeling full. RX Nut Butters can be:
- Spread on toast, sandwiches, pancakes, and more.
- Mixed into smoothies and cereals.
- Scooped onto apples and bananas for added protein and flavor.
Choose from peanut butter, almond butter, and pumpkin spice butter ... however you take your nut butter, you get the same great benefits—nine grams of protein without gluten, soy, or dairy products. Pick your flavor from seven delicious options:
- Peanut Butter.
- Vanilla Almond Butter.
- Honey Cinnamon Peanut Butter.
- Almond Butter.
- Maple Almond Butter.
- Chocolate Peanut Butter.
- Pumpkin Spice Butter.
RX A.M. Oats
Here at The Feed, we understand the importance of eating a well balanced breakfast to start your day off right. RX A.M Oats lays that foundation with a healthy helping of protein and complex carbohydrates. The fiber, protein, and healthy fats allow for a slow release of the energy in the oats throughout the day, making it easier to limit those unhealthy snacks that you reach for when you don't eat enough for breakfast.
RX A.M. Oats pack in 12 grams of protein and 6 grams of fiber. It's not just the perfect fuel for an early morning, but also several hours before your workout to top off your fuel stores and set you up for success.
The convenient single-serving containers make it easier than ever to enjoy a healthy breakfast on the most busy of mornings. Just pour in hot water in the winter, or add water and refrigerate for overnight oats on hot days.
Choose one of three delicious flavors:
- Apple Cinnamon
RXBAR has created three amazing sources of clean burning fuel that busy athletes and active individuals can appreciate. From protein bars and nut butters to oats, there's an option for a healthy snack any time of day. With the simple, natural ingredients and great taste, we recommend you add RXBAR to your family's fueling regimen!