The Story of Picky Bars
We talk a lot in athletic circles about food being "fuel" ... but as helpful as it is to take that functional attitude, fuel does no good outside of the engine. Food is also a source of joy, bonding and deep satisfaction ... and you have to want to eat the food in order for it to do you any good.
Picky Bars gets their name because the founders were picky about the fuel they wanted to put in their body. Traditional bars were either not created for performance, or were high in artificial ingredients. They wanted a bar that not only contains performance-friendly ingredients, but also that tastes great!
The founders of Picky Bar know a thing or two about eating for performance, and have some incredible credentials as athletes. The founders include:
- Jesse Thomas: 4x Wildflower champion and veteran Triathlete, Jesse needed a bar to fit both his nutritional and training needs.
- Lauren Fleshman: 2x USA 5k Champion and 5x NCAA Champ, Lauren also has a degree in Science and Athletic Performance from Stanford
- Stephanie Bruce: A sub 2:30 professional Marathon runner living with Celiac Disease, Stephanie knows a thing or two about overcoming challenges and going the distance.
If anyone knows how to craft world-class fuel from natural ingredients, it's this team. Their expertise, high standards, and use of quality ingredients built Picky Bars into a favorite brand for fueling athletes. Not bad for a couple of jocks.
The makers of Picky Bars Nutrition win our hearts by being just as committed to the pleasure of eating as they are to the nutritional value. Although there are other real food bars on the market, Picky Bars set themselves apart by being the first real food bar balanced in the right way to power you through a tough workout, long ride, or a big snack attack.
Top Picky Bar ingredients include such star players as:
- Dates for a hint of sweetness
- Nuts and seeds
- Dried fruit
- Rice Protein
- Natural flavors like cinnamon, sea salt, and cocoa powder
Each bar packs 7 grams of plant based protein and about 25 grams of quality carbohydrates to give you the ideal ratio of 3:1 carbs to protein. The healthy fats coming from nuts and seeds provide slow burning energy to help power your body through a long workout. You can eat one before a workout to energize you, during long rides or runs, and of course anytime you need a snack.
Let's not forget those picky eaters. Not only is there an appealing selection of fun flavors, but there are fun names to go along with the great taste, adding to the enjoyment. Choose from:
- Need for Seed
- Cinnamon Roll'n
- Smooth Caffeinator (with added caffeine from coffee)
- Ah, Fudge Nuts
- Lauren's Mega Nuts
- All-In Almond
- Blueberry Boomdizzle
Are we having fun yet? Another great feature of Picky Bars is that they are to digest. Gluten free, all natural, and low in added sugar, Picky Bars can be counted on to do their job without the stomach distress that other bars may cause during exercise.
Picky Bars Performance Granola
Lucky for us, the team at Picky Bars didn't stop at just bars. They used the same creativity and quality ingredients, and developed Picky Bars Performance Granola! Although granola is considered by most to be a "health food", not all granola is created equally. Many granolas on the market are filled with added sugars and processed ingredients, which don't do anything to help performance.
There is a better way to do granola, and Picky Bars Performance Granola nails it with their gluten-free, soy-free, dairy-free and GMO-free recipe! With only 5 grams of added sugar, this granola is made from gluten-free oats, natural honey, nuts and seeds, coconut oil, dried fruit, and natural flavors like sea salt and cinnamon.
This snack is packed with complex carbohydrates, plant based protein, and satiating healthy fats. It's perfect to top yogurt, smoothie bowls, oatmeal, pancakes, or even just to eat out of the bag! We like to pour milk over the top for a satisfying, nutrient dense alternative to sugary cereals.
Continuing to cater to the picky eaters among us, Picky Bars Performance Granola continues to grow its roster of hilariously-named flavors. There's only two to choose from right now, but who cares when the choices are:
- PB&J All Day
- Sassy Molassy
Picky Oats Performance Oatmeal
Building on the success of their granola, Picky Bars dove deeper into breakfast with a whole new take on oatmeal. Using USDA Organic and non-GMO ingredients, this oatmeal packs 10 grams of plant based protein, 8 grams of fiber, and healthy fats into one serving to help keep you feeling full and fueled all morning. Not to mention, it is free from gluten, dairy, and soy and is vegan friendly!
The best part about this oatmeal is that it's 50% toppings and comes in three delicious flavors, each one packed with a different super food! The flavors include:
- Can't Beet Chocolate
- Game, Set, Matcha!
- How 'bout Dem Apples?
Simply add hot water and wait for 3 minutes, and you'll have a warm and well balanced breakfast ready to go! Or, soak in cold water over night to wake up to a nutrient dense breakfast that's waiting for you in the fridge.
When you're fueling for performance, it matters what you put in your fuel tank. Made by athletes for athletes, Picky Bars provides a tasty option of clean burning fuel for everyone. That's why we at The Feed trust the Picky Bars line of performance fuel, and use it to power us through workouts, life, and everything in between!