July 2021: Top 5 products for

HOTSHOT Sports Shot[Placeholder]
HOTSHOT Sports Shot

$3.99 - $43.00

  103 reviews
Quantum Energy Squares[Placeholder]
Quantum Energy Squares

$2.63 - $27.99

  101 reviews
Untapped Waffle[Placeholder]
Untapped Waffle

$1.80 - $89.95

  80 reviews
Powerbar Energize Original Bar[Placeholder]
Powerbar Energize Original Bar

$1.99 - $49.75

  4 reviews

Featured Products


Maurten Caffeinated Gel 100 is the most popular high performance Gel in the market. Packed with 25g of Carbs and 100mg of Caffeine is the perfect on the go fuel for going fast.

Skratch Labs[Placeholder]

Skratch Labs is loved for the simplicity of excellent workout hydration, even better flavor from real fruit, and no extras.

Swiss RX[Placeholder]

The first supplement brand build for the world's top athletes is now available for everyone. Swiss RX is famous for sparing-no-expense in finding the most effective ingredients.


Neversecond is the hottest new Gel and Drink at the Tour de France used by EF Pro Cycling Team. Science First. Neversecond.


Ketones are the rage for sports performance, recovery, and weight loss. TőĒS is the original Oxford formula of Ketone Ester that has been used in all the clinical trials. It is expensive, taste's terrible, but super powerful.


Hyperice makes the best ice, heat, compression, and vibration recovery tools for athletes, and only at The Feed will you get 10% back as Feed Credit.

Great stuff that's on sale

Quantum Energy Squares[Placeholder]
Quantum Energy Squares

$2.63 - $27.99

  101 reviews
Amp Human Next Generation PR Lotion[Placeholder]
Amp Human Next Generation PR Lotion

$3.58 - $34.99

  133 reviews
SwissRX Multi-Vitamin[Placeholder]
SwissRX Multi-Vitamin


  15 reviews

$14.99 - $59.99

  84 reviews
Untapped: Pure Maple Syrup[Placeholder]
Untapped: Pure Maple Syrup

$1.75 - $31.95

  91 reviews

Just Arrived


Science first, Neversecond is their slogan and the secret behind the hottest new Gel in the Tour de France. The Gel is like the love-child of Maurten and SiS, with the liquid consistency of SIS, but just a bit of the more gel/jello texture of Maurten.


The most popular sports nutrition brand in Europe and what fills Tadej Pogańćar at the Tour de France is now exclusively available at The Feed.


New from ERW (Eat, Race, Win) is the pre-bedtime Sleep Hydration that increases your body's natural melatonin production, calms your gut, and helps prevent nighttime cramps‚ÄĒ originally developed by the Chef of several Tour de France Teams.


Recover like the pros with Hyperice and Normatec's entire lineup of professional Ice, Heat, Compression, and Vibration devices. The Feed is the best place to buy Hyperice as you get 10% back in Feed Credit.

Top Brands

Matt's Picks: What I'm Using Right Now

ERW Active Hydrate[Placeholder]
ERW Active Hydrate

$2.40 - $32.99

Powerbar Powergel Shots[Placeholder]
Powerbar Powergel Shots

$2.05 - $49.49

  3 reviews
SwissRX Total Recovery[Placeholder]
SwissRX Total Recovery


  1 review

Feed Insider

Did you train your lungs today?

How as little of 8 minutes per day of respiratory training can help you start setting PRs and Strava Records.

Training over the age of 40?

Here is Part 1 of the series focused on how to boost your daily energy levels that decline with age so you can keep your training up.

How I fixed my knee so I could ride again

After knee surgery, I had a horrendous time recovering and for years I was never able to fully heal until I tried this.

Everything You Need To Know About Using Maurten

Maurten is the hottest new drink and gel in endurance sports, learn how to use it in your own training.

How To Hydrate Like The Pros

We break down everything you need to know to hydrate based on the length of your workout.

How to use Quick Energy in your training (gels and chews)

Learn how to use Gels and Chews to your advantage and not your detriment.


The Feed in the News

Free Shipping

Free Shipping

Get Free Shipping on US orders over $49

Like Saving Money?

Like Saving Money?

Save you money by preventing waste with single servings.

Flavor Guarantee

Flavor Guarantee

Our Satisfaction Guarantee extends to flavors!

Fast, Same Day Shipping

Fast, Same Day Shipping

95% of orders shipping the same day.

We feed athletes

We built The Feed for athletes like us. We were tired of how expensive sports nutrition was, eating the same flavor over and over again, and having the same bars go stale and get wasted.

We make sports nutrition easy. We pick the best products for you and show you how and when to use them to give you a competitive edge.

Follow us on Strava

Follow us and we will follow you on Strava. Every day we are giving out rewards from big discounts to free products on Strava when you set a PR.

Follow us on Strava

How to fuel your training

Get a personalized recommendation on how best to fuel your training from our team of expert coaches.

Take the 1-Minute Survey