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Featured Products

Skratch Labs is loved for the simplicity of excellent workout hydration, even better flavor from real fruit, and no extras.

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The first supplement brand build for the world's top athletes is now available for everyone. Swiss RX is famous for sparing-no-expense in finding the most effective ingredients.

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Maurten Caffeinated Gel 100 is the most popular high performance Gel in the market. Packed with 25g of Carbs and 100mg of Caffeine is the perfect on the go fuel for going fast.

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Respiratory Training and Nasal Breathing are all the rage and Airofit helps you improve your vital lung capacity in just 8 minutes per day while at rest can get you to your next PR.

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Recover like a pro at home with Theragun's new Mini. Affordable, Whisper Quiet, and Super Powerful. It is our favorite new Theragun and almost fits in your pocket!

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Ketones are the rage for sports performance, recovery, and weight loss. TΔS is the original Oxford formula of Ketone Ester that has been used in all the clinical trials. It is expensive, taste's terrible, but super powerful.

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Great stuff that's on sale

Just Arrived

'Tis the Season to enjoy the best of Clif Bar's Seasonal Flavors. Freshly Baked and high on the yummy scale. Starbucks has some serious competition in the Pumpkin Spiced Latte Department.

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A favorite hydration of many is now available at The Feed. We think of this as a mid-calorie hydration that is perfect for 1 hour to 1.5 workouts and ideal for high sweat indoor training.

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Spring Energy is about using real food to fuel you. Sure it is in a Gel packet, but it is real, honest to goodness food that you would blend up at home. Taste is on point and many athletes that have switched swear they will never go back to processed gels.

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RX Bar has outdone themselves and is giving Clif some serious competition in the Seasonal Flavor department with the new Pecan Bar.

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Feed Insider

We feed athletes

We built The Feed for athletes like us. We were tired of how expensive sports nutrition was, eating the same flavor over and over again, and having the same bars go stale and get wasted.

We make sports nutrition easy. We pick the best products for you and show you how and when to use them to give you a competitive edge.

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Ask the Coach

We are athletes like you. We have experienced how eating smarter can make a meaningful difference.

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How to fuel your training

Get a personalized recommendation on how best to fuel your training from our team of expert coaches.

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